Marketing 3312 - Marketing Paper
Every student is required to complete a marketing project. The paper is to be submitted NLT the 10th class meeting February 2, 2009 . Failure to submit on February 2, 2009 will result in an automatic “F” for the paper grade. Below is the pertinent information.
I.
Scenario – You are a marketing assistant for a
major corporation. A new marketing
manager has been assigned to your department.
The supervisor has no background in your industry. You have been asked to assemble a marketing
report that discusses both your company and the industry. The company may or may not be based in
II. Content - Headers/Topics
a. Cover Page – Name of company, student’s name, date
b. Abstract
c. Table of Contents
d. Background or history of company
e. Individual discussion of the 4 P’s (Product, Price, Place, Promotion)
Please use separate headers for the four P’s.
f. SWOT Analysis for your company.
g. Grid comparing the 4 P’s for your company versus the 2 competitors.
h. Different types of advertising
i. Recommendations
Bullet the recommendations
3 – 5 recommendations
III. Resources – Please include in the report your resources and place them in the appendix.
IV. Due Date – February 2, 2009 (10th class meeting)
V. Additional Information:
a. Length of report – Minimum 2000 words (usually 8 full pages)
b. APA style (See handout)
c. Staples
VI. Grading –
a. Content - 10 points
b. Thoroughness - 3 points
c. Format - 2points
Total 15 points